adryse.
Early access

Publisher Terms of Service

Version 1.2 · Last updated April 2026

These terms govern your participation in the Adryse affiliate network as a publisher. Adryse is operated by Idealy AB (org. nr 556880-7464), Saturnusvägen 70, 352 64 Växjö, Sweden.

1. Definitions

"Adryse", "we", "us", and "our" refer to Idealy AB. "Publisher", "you", and "your" refer to the individual or legal entity participating in Adryse to drive traffic to advertiser offers.

2. Eligibility

To participate in Adryse you must:

  • Be at least 18 years old (or the age of majority in your jurisdiction);
  • Operate a legitimate website, content channel, application, or other traffic source;
  • Comply with all applicable laws including data protection, consumer protection, and tax laws;
  • Pass our onboarding review.

We reserve the right to accept or reject any publisher application at our discretion.

3. Account and Stripe Connect

To receive payouts you must complete onboarding via Stripe Connect Express. This includes providing identity verification (KYC), tax information, and bank details required by Stripe. Adryse does not store your bank or tax details — these are handled directly by Stripe under their privacy and security standards.

Account security

You are responsible for the security of your Adryse account. You agree to use a strong, unique password, enable two-factor authentication when available, keep your contact details current, and notify Adryse promptly of any suspected unauthorized access. Adryse is not liable for losses resulting from your failure to safeguard your credentials.

4. Tracking links

Adryse provides server-side tracking links. Adryse's own tracker sets no cookies and attributes clicks via URL tokens and server-side postbacks. When a link is routed to an advertiser via a partner affiliate network (sub-affiliate mode), the partner network's own tracking methods apply downstream. You may share Adryse tracking links across legitimate channels. You agree not to:

  • Modify, obfuscate, cloak, or rebrand tracking links to mislead users;
  • Inject tracking links via toolbars, browser extensions, or other software without explicit user consent;
  • Use tracking links in spam, malware, adware, or any unsolicited communications.

5. Commissions and payouts

Two-tier brand catalog

Adryse operates a two-tier brand catalog. Each brand is clearly labeled in the catalog with its tier, source, and economics before you run any traffic.

  • Direct Adryse brands — brands that have signed directly with Adryse. You receive 100% of the brand commission rate. Adryse charges its 35% override on top, paid by the brand. Direct brands get the full Adryse feature set including retention bonus, instant payouts, impartial dispute review, and prepaid Stripe-backed balance protection.
  • Partner network brands — brands sourced via partner affiliate networks where Adryse is an approved publisher. You receive 80% of the upstream commission that the partner network pays Adryse. The remaining 20% is Adryse's aggregation margin. These brands are subject to significant operational limitations described below.

On both tiers, Adryse does not deduct any commission. On direct brands, Adryse's fee is a separate override paid by the brand. On partner network brands, Adryse's fee is the 20% margin on the upstream commission, never deducted from your share of the upstream rate (your 80% is exact).

Partner network brand limitations and counterparty risk

For partner network brands (sub-affiliate sourced), Adryse acts as a downstream consumer of the partner network. Adryse does not control the brand relationship, the funds flow, or the operational pipeline. The following limitations apply and are disclosed clearly per brand in the catalog:

  • Payout timing follows the partner network's cycle. Partner networks typically pay Adryse on a 60–90 day cycle from the end of the conversion month. Adryse pays you the 80% share only after we have received the funds from the partner network. Total time from click to publisher payout is typically 2–4 months for partner network brands, vs ~1 month for direct brands. This is structural and cannot be accelerated.
  • On-demand and instant payouts do not apply to partner network conversions. Funds are not in Adryse's Stripe balance until the partner network releases them, so we cannot advance them to you.
  • Approval, rejection, and dispute processes follow the partner network's rules, not Adryse's. Approval windows, rejection reason codes, dispute timelines, and silent approval defaults are all set by the partner network. Adryse's impartial dispute review process does not apply.
  • Retention bonus, RevShare, custom CPL, and other Adryse-specific commission models do not apply to partner network brands. Only the upstream model (typically standard CPA) is available.
  • Counterparty risk applies. If a partner network or an upstream brand becomes insolvent or otherwise fails to pay, Adryse's only recovery is through that party's normal settlement processes. Adryse cannot guarantee payment of partner network conversions and is not obligated to make publishers whole on losses caused by upstream failures. Direct Adryse brands are protected by Stripe-held prepaid balances and do not carry this risk.
  • Brand or program closure by the partner network may happen with limited notice. When notified, Adryse removes the brand from the catalog and notifies affected publishers. Conversions already in flight may or may not be honored depending on the partner network's closure terms.

These differences are not hidden — every partner network brand in the catalog is clearly labeled with its source network, payout cycle, and applicable limitations. Publishers are encouraged to prefer direct Adryse brands wherever possible, both because of the higher 100% commission rate and because of the stronger operational guarantees.

Supported commission models

Adryse supports multiple commission models. The model and rate for each campaign is visible in the catalog before you run any traffic.

  • Cost per sale (CPA) — commission on confirmed sales within the brand's attribution window. Currently supported.
  • Cost per lead (CPL) — a bounty per verified lead form submission. Supported for financial services, insurance, SaaS, real estate, education, B2B lead generation, and similar verticals. Leads must include verified contact information and pass brand review during a standard 7-day validation window. Launching with v1.
  • Hybrid CPL + CPA — a lead bounty plus an additional commission if the lead converts to a customer. Common in financial services. Launching with v1.
  • Revenue share (RevShare) — a percentage of a customer's ongoing recurring revenue, paid over time as the customer continues to pay. Supported for SaaS, hosting, streaming, and other subscription businesses. Launching in v1.5.
  • Retention bonus — an additional commission paid on top of a CPA conversion if the customer is still retained 90 days after the sale. Rewards quality traffic. An industry first, only offered by Adryse. Launching in v1.5.
  • Progressive commission tiers — higher commission rates unlock as volume with a specific brand grows. Optional per campaign. Rates can reset if traffic quality drops. Launching in v2.

Adryse does not support cost-per-click (CPC), cost-per-impression (CPM), cost-per-install (CPI), or flat-fee placements. We pay for results, not clicks or impressions.

Transparent fee disclosure

For every conversion, your dashboard shows the full economic breakdown: what the brand paid, what you earned, and what Adryse earned as its override. No hidden splits, no opaque margin. This is possible because our pricing is structurally clean and we have nothing to hide.

Last-click attribution

Commission attribution follows the affiliate industry standard of last-click wins. If a shopper clicks your Adryse tracking link and then clicks another publisher's link before completing the purchase, the commission goes to the publisher whose link was clicked most recently within the brand's attribution window. The default attribution window is 30 days but brands may configure shorter or longer windows per campaign, and the applicable window is always visible to you in the campaign details.

For conversions routed via partner affiliate networks (sub-affiliate mode), the partner network's own attribution rules apply — in practice this is also last-click in almost all cases.

Adryse does not currently support first-click, multi-touch, time-decay, or position-based attribution models. We follow the industry standard because it's predictable, widely understood, and consistent with the networks we integrate with.

Approval windows

Conversions are subject to a default approval window (typically 30 days) during which the brand may reject conversions in cases of refunds, cancellations, detected fraud, invalid traffic, or duplicate tracking. Any conversion not explicitly rejected before the end of the approval window is automatically approved. Silence is not a rejection — brands cannot indefinitely withhold conversions.

Default payouts run monthly via Stripe Connect, on a NET-30 basis from the end of the calendar month. You may configure your minimum payout threshold (default €50, range €25–€10,000) and request a payout on demand at any time when your available balance is at or above the threshold.

Dispute rights on rejected conversions

You may open a formal dispute on any rejected conversion within 30 days of the rejection. Adryse will review the dispute and aim to resolve it within 5 business days by examining:

  • Click data, session token, referrer, and user agent metadata;
  • Order confirmation timeline and postback or webhook evidence;
  • The brand's stated rejection reason and any supporting notes;
  • The brand's historical approval patterns and rejection distribution;
  • Your historical traffic quality and conversion patterns.

Possible dispute outcomes are reinstatement (commission + override paid from the brand's available balance), upholding the rejection, a split resolution, or withdrawal. Adryse's dispute review is impartial — our override earnings are not at stake, since we do not profit from rejected conversions.

Brand approval rate visibility

To protect publishers from bad-faith advertisers, each brand's rolling 30-day approval rate, average approval time, and dispute win rate are visible to you in the Adryse publisher catalog. Brands with approval rates below 75% are clearly flagged. Brands below 60% are suspended pending senior review.

6. Approved traffic sources

Acceptable traffic sources include:

  • Content websites and blogs;
  • Comparison and deal sites with original content;
  • Cashback sites with transparent commission disclosures;
  • Coupon and discount-code sites that comply with the relevant brand's rules;
  • Newsletters and email lists where recipients have opted in and affiliate links are disclosed;
  • Social media accounts you operate (YouTube, TikTok, Instagram, X, and similar) where you control the channel;
  • Niche communities and forums where affiliate links are disclosed in line with platform rules;
  • Loyalty and rewards programs operated with explicit user opt-in.

7. Prohibited methods

You agree not to engage in any of the following:

  • Click fraud, fake conversions, or self-purchases;
  • Cookie stuffing or forced clicks;
  • Trademark or brand-name bidding on paid search engines without explicit advertiser permission;
  • Misleading or false advertising about advertiser products or commission terms;
  • Spam, including unsolicited email, SMS, or messaging-app blasts;
  • Adware, malware, browser hijacking, or any installation without user consent;
  • Incentivized clicks where the user has no genuine interest in the advertiser's offer;
  • Use of automated bots, scrapers, or click-generation software;
  • Impersonating an advertiser or Adryse;
  • Any activity that violates applicable law or platform terms.

Detected violations may result in immediate suspension, forfeiture of unpaid commissions, and termination of your account.

8. Disclosure obligations

You agree to comply with all applicable disclosure rules including Swedish Marknadsföringslagen, EU consumer protection rules, and any local rules in your audience's jurisdiction. Affiliate links must be clearly disclosed where required.

9. Suspension and termination

We may suspend or terminate your account for material breach of these terms, fraudulent activity, prolonged inactivity, or other legitimate business reasons. You may close your account at any time through your dashboard or by contacting us.

Commission treatment on termination

We handle commissions on termination on a per-conversion basis. We never forfeit legitimate earnings because of unrelated issues, and we never profit from fraud.

  • Legitimate approved commissions — Commissions that have passed the approval window and show no indicators of fraud or policy violation remain payable subject to the normal payout cycle and your configured minimum threshold, even after your account is closed or terminated.
  • Individual fraudulent or policy-violating conversions — Conversions identified as fraudulent or associated with a specific policy violation are reversed on a per-conversion basis. The underlying commission is returned to the brand's available balance, and no commission or override is paid to the publisher or to Adryse on those specific conversions. Adryse does not profit from fraudulent conversions.
  • Systemic fraud or willful ToS violation — Where Adryse establishes, based on reasonable evidence, that a publisher has engaged in systemic fraud (such as bot traffic, widespread cookie stuffing, brand impersonation, or similar patterns) or a willful and material breach of these terms, Adryse may withhold all unpaid commissions associated with the account pending investigation, and may pursue additional remedies available under applicable law.
  • Due process — Publishers are notified of suspension or termination with a stated reason and may appeal in writing within 14 calendar days of notice. Commissions withheld during investigation are released to the publisher (if cleared) or returned to the affected brands' available balances (if violations are confirmed), only after the appeal window closes or an appeal is resolved.
  • Recovery of paid commissions — In the rare event that fraud is discovered after commissions have already been paid out, Adryse reserves the right to pursue recovery of those commissions via Stripe Connect clawback, legal process, or other lawful means, and to report the activity to affected brands and network partners.

10. Tax responsibility

You are solely responsible for declaring and paying any taxes due on your earnings in your jurisdiction. Adryse and Stripe will provide documentation as required by local tax law (e.g. annual statements).

11. Data protection

We process limited personal data about you (account, contact, KYC, and payout information) to operate the platform and pay you. See our Privacy Policy for details.

12. Publisher warranties

You represent and warrant that:

  • You operate the websites, channels, or other traffic sources you identify in your application, and you have the right to publish affiliate content there;
  • The traffic you drive to the network is genuine, voluntary, human-generated, and obtained through the methods you have disclosed to Adryse;
  • You comply with all applicable laws and regulations governing your marketing activities, including disclosure rules, consumer protection, data protection, and tax law in your jurisdiction;
  • The information you provide to Adryse during onboarding (identity, contact details, traffic source descriptions, payout details via Stripe) is accurate, complete, and kept up to date;
  • You have not been banned, suspended, or terminated for fraud or policy violations from another major affiliate network at the time of application; if you are subsequently banned elsewhere for cause while active on Adryse, you will notify us within 30 days.

13. Indemnification

13.1 Indemnification by Publisher

You agree to indemnify, defend, and hold harmless Adryse, its officers, directors, employees, and agents (each an "Indemnified Party") from and against any third-party claims, suits, proceedings, damages, liabilities, judgments, settlements, costs, and reasonable attorneys' fees (collectively, "Losses") directly arising from or related to:

  • your traffic sources, content, marketing materials, or promotional methods;
  • your material breach of these terms or applicable law;
  • any false or misleading information you have provided to Adryse;
  • any tax liability arising from commissions paid to you in jurisdictions where you operate.

13.2 Indemnification procedure

The party seeking indemnification (the "Indemnitee") must:

  • notify the indemnifying party (the "Indemnitor") in writing of the claim within fifteen (15) business days of becoming aware of it;
  • give the Indemnitor sole control of the defense and settlement of the claim, except that the Indemnitor may not settle a claim that admits liability for or imposes a non-financial obligation on the Indemnitee without the Indemnitee's prior written consent (not to be unreasonably withheld);
  • provide reasonable cooperation in the defense at the Indemnitor's expense.

The Indemnitee may participate in the defense at its own expense with counsel of its choice. Failure to notify promptly relieves the Indemnitor of indemnification obligations only to the extent the delay materially prejudices the Indemnitor's ability to defend the claim.

13.3 Exclusions

No indemnification is owed for Losses arising from the Indemnitee's own gross negligence, willful misconduct, or material breach of these terms.

14. Liability and warranties

The platform is provided "as is" without warranties of any kind, express or implied, except as required by applicable law. We make no guarantee about the volume of conversions you will earn or the commercial success of your campaigns. To the maximum extent permitted by Swedish law, our aggregate liability for any claim arising from your participation is limited to the greater of (a) the total commission actually paid to you in the 12 months preceding the claim, or (b) €500. Neither party is liable for indirect, incidental, consequential, special, or punitive damages, including lost profits or lost opportunities.

15. General provisions

Assignment

You may not assign or transfer these terms or your account without Adryse's prior written consent. Adryse may assign these terms to a successor entity in connection with a merger, acquisition, reorganization, or sale of substantially all of its assets, with notice to you.

Severability

If any provision of these terms is held to be invalid, unenforceable, or contrary to law by a court of competent jurisdiction, the remaining provisions remain in full force and effect, and the invalid provision will be interpreted to give effect to the parties' original intent to the maximum extent permitted by law.

Force majeure

Neither party is liable for delay or failure to perform any obligation under these terms (other than payment obligations) caused by an event beyond that party's reasonable control and not reasonably foreseeable at the time of contracting (a "Force Majeure Event"), including but not limited to: acts of God, natural disasters, fire, flood, earthquake; war, armed conflict, terrorism, civil unrest, riot; epidemics, pandemics, public health emergencies, government quarantine; labor disputes, strikes, lockouts; government action, sanctions, export controls, regulatory changes; cyber attacks, denial-of-service attacks, ransomware, network or power outages; failure of third-party telecommunications, internet, hosting, payment processing, or other essential infrastructure; and any failure of an upstream service provider beyond the affected party's reasonable control.

A party affected by a Force Majeure Event must (a) notify the other party in writing as soon as reasonably practicable, describing the event and the obligations affected, (b) use reasonable efforts to mitigate the impact and resume performance as soon as possible, and (c) provide periodic updates on status and expected resumption.

If a Force Majeure Event prevents substantial performance for more than thirty (30) consecutive days, either party may terminate the affected services or this agreement on written notice without liability. Payment obligations for services already provided are not excused by force majeure.

Entire agreement

These terms constitute the entire agreement between you and Adryse with respect to your participation in the network and supersede all prior or contemporaneous understandings, whether written or oral.

Notices

Routine notices. Routine notices (such as account updates, dispute notifications, and policy changes) may be sent by email and will be deemed delivered the next business day after sending. Notices to Adryse should be sent to hello@adryse.com. Notices to you will be sent to the email address registered to your publisher account.

Material legal notices. Material legal notices (including notices of termination for cause, indemnification claims, breach of contract, formal disputes, or service of legal process) must be sent in writing by registered post or internationally recognized courier with delivery confirmation, to the addresses below, with a courtesy email copy to the routine notice address.

Adryse address for material notices:
Idealy AB
Saturnusvägen 70
352 64 Växjö
Sweden

Publisher address for material notices: the registered postal address provided in your account profile, or — if you have not provided one — the email address registered to your account with read-receipt confirmation.

Language. All notices must be in English or Swedish.

Effective time. Material notices sent by registered post or courier are deemed delivered on the date of confirmed delivery. If delivery confirmation is unavailable, notices are deemed delivered five (5) business days after dispatch.

Address changes. Either party may change its notice address by giving the other party at least fourteen (14) calendar days' written notice of the change.

Account current. You are responsible for keeping the contact details registered to your account current. Notices sent to a stale address remain effective if you have not provided an updated address.

Independent parties

The parties are independent contractors. Nothing in these terms creates a partnership, joint venture, agency, or employment relationship between Adryse and the publisher.

Waiver

Failure by either party to enforce any provision of these terms is not a waiver of that provision or any other provision.

16. Governing law and disputes

These terms are governed by Swedish law. Disputes shall be resolved in Växjö tingsrätt as the court of first instance.

17. Changes

We may update these terms from time to time. Material changes will be announced at least 30 days before they take effect, by email to your registered account contact and via in-platform notification. Continued participation after the effective date constitutes acceptance.

18. Contact

Questions? Email hello@adryse.com.