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Brand Terms of Service

Version 1.2 · Last updated April 2026

These terms govern your use of the Adryse affiliate network as a brand or advertiser that contracts directly with Adryse. Adryse is operated by Idealy AB (org. nr 556880-7464), Saturnusvägen 70, 352 64 Växjö, Sweden.

Scope. These terms apply to brands that sign directly with Adryse. Adryse also surfaces additional advertiser offers in its catalog via partner affiliate networks where Adryse is an approved publisher. Those offers are governed by the agreement between the advertiser and the partner network and are not covered by these terms.

1. Definitions

"Adryse", "we", "us", and "our" refer to Idealy AB. "Brand", "Advertiser", "you", and "your" refer to the company applying for or using the Adryse network as an advertiser. A "Publisher" is a third party participating in Adryse to drive traffic to your offers. A "Conversion" is a confirmed sale or other qualifying event tracked through Adryse. "Stripe" refers to Stripe Payments Europe Ltd, the licensed e-money institution that holds platform funds on Adryse's behalf.

2. Service description

Adryse operates an affiliate marketing platform that connects brands with publishers, tracks clicks and conversions, calculates commissions, and instructs publisher payouts via Stripe Connect. Brand-deposited funds are received and held by Stripe Payments Europe Ltd, an Irish-licensed e-money institution authorised under PSD2, in Adryse's Stripe platform balance until they are disbursed via Stripe Connect Transfers to publishers' Connected Accounts.

Adryse is not a payment institution, payment service provider, or e-money institution under PSD2 and does not hold customer funds in its own name or in any payment account it controls. Adryse acts as a marketplace operator that instructs Stripe to execute transfers on its behalf.

3. Eligibility and account

To use Adryse as a brand you must be a registered legal entity, agree to these terms, and pass our onboarding review. We reserve the right to accept or reject any application at our discretion.

4. Pricing and payments

Adryse charges a 35% override on the brand commission you pay to publishers, across all commission models. The override is paid by you in addition to the commission, on confirmed conversions only. There are no setup fees, monthly fees, or minimum spend requirements on the standard self-serve tier.

Supported commission models

You may structure your campaigns using any supported commission model:

  • Cost per sale (CPA) — percentage or flat commission paid on confirmed sales within the configured attribution window.
  • Cost per lead (CPL) — flat bounty per verified lead form submission, with a 7-day validation window during which you may review and reject leads that do not meet your criteria. Lead rejection rules, verification requirements, and dispute process follow the same framework as CPA conversions.
  • Hybrid CPL + CPA — lead bounty plus an additional commission when the lead converts to a customer.
  • Revenue share (RevShare) — a percentage of a customer's ongoing recurring revenue. Requires integration with your subscription billing system via webhook or API for event reporting.
  • Retention bonus — optional add-on to CPA campaigns. An additional commission paid to the publisher if the customer is still retained at a configurable check date (default 90 days). You define the retention criteria and report retention status to Adryse at the check date. If you do not respond within the grace period, retention defaults to confirmed (silence is not rejection).
  • Progressive commission tiers — optional volume escalation where publishers unlock higher commission rates as they drive more conversions within a given period.

Adryse does not support cost-per-click (CPC), cost-per-impression (CPM), cost-per-install (CPI), or flat-fee placements under any circumstance.

Transparent fee disclosure

For every conversion, your dashboard shows the full breakdown: publisher commission, Adryse override, and your total cost. The same transparency is shown to publishers. There are no hidden splits or opaque margins anywhere in our system.

Fair treatment of rejected conversions

When a conversion is rejected for any reason (including fraud, refund, or policy violation), both the publisher commission AND the Adryse override are reversed and returned to your available balance. Adryse does not profit from rejected conversions.

Stripe payment processing fees on deposits (typically 1.5–2.5% on cards, ~0.8% on SEPA Direct Debit) are passed through transparently. Adryse does not add a markup on top of Stripe's processing fees.

Adryse may, at its discretion, offer additional pricing tiers (e.g. a Pro tier with reduced override and a fixed monthly fee, or an Enterprise tier with custom pricing). Brands will be notified of any such offerings and may opt in. The standard self-serve terms apply by default and remain available indefinitely.

VAT is charged in accordance with applicable Swedish and EU rules. EU brands outside Sweden are billed under the reverse charge mechanism. Brands in Sweden are charged 25% moms. Brands outside the EU are not charged VAT.

5. Prepaid balance

To use the network you must maintain a prepaid balance funded via Stripe Payments. Funds you deposit are received and held by Stripe Payments Europe Ltd in Adryse's regulated Stripe platform balance under Stripe's e-money licence. Adryse does not hold any payment account containing your deposited funds and is not a payment institution under PSD2. The deposit constitutes advance payment for the platform services described in these terms, including conversion processing, fraud monitoring, publisher matching, and payout instruction.

New brand accounts must make a minimum first deposit of €500 before tracking is enabled. Subsequent deposits have no minimum. During the first 30 days following your first deposit, your account operates under standard new-brand velocity limits (balance and conversion caps, extended publisher payout window). Limits are removed automatically when the trial period ends with no compliance flags.

Your balance is tracked in four buckets:

  • Available — funds free to be locked against new conversions.
  • Locked (pending) — funds reserved for conversions in their approval window.
  • Locked (approved) — funds reserved for confirmed conversions awaiting publisher payout.
  • Settled out — funds already paid to publishers.

When a conversion is recorded, commission and override are immediately moved from Available to Locked (pending). At the end of the approval window, approved conversions are moved to Locked (approved) and paid in the next payout cycle. Rejected conversions release funds back to Available.

You agree that deposits represent advance payment for continuous platform services and conversion processing, not funds held in trust.

6. Conversion approval

Attribution model

Adryse uses last-click attribution as the industry standard. If multiple publishers drive clicks for the same purchase within the configured attribution window, commission is credited to the publisher whose link was clicked most recently. Default attribution window is 30 days and can be configured per campaign.

Approval window

Conversions are subject to a default approval window of 30 days during which you may review and reject conversions in cases of refund, cancellation, detected fraud, invalid traffic, duplicate tracking, or similar reasons. After the window closes, any conversion not explicitly actioned will be automatically approved and paid out to publishers in the next payout cycle. Silence is not a rejection.

Good-faith approval obligation

You agree to review conversions in good faith and to approve legitimate conversions that comply with your campaign rules. Every rejection must include a reason code (refund, cancelled, fraud, invalid traffic, duplicate, or other) and, where "other" is selected, a written explanation. Section 4 above describes how rejections are reflected in your balance and Adryse's override.

Approval rate tracking

Adryse tracks each brand's approval rate as a rolling 30-day metric once a minimum sample of 20 conversions has been reached. Brands whose approval rate falls below the following thresholds are subject to the described actions:

  • Below 85%: a soft notification is sent to your account contact.
  • Below 75%: a warning is issued, your approval rate becomes visible to publishers in the Adryse catalog, and rejection reasons are audited.
  • Below 60%: new conversions are auto-approved pending a senior review of your account. A written plan to restore acceptable approval rates may be required to resume normal operations.

Persistent bad-faith rejection patterns may result in account termination under Section 8 below.

Publisher disputes

Publishers may open a dispute on any rejection within 30 days of the rejection. Adryse will review click data, order timeline, rejection reason, and any other relevant evidence, and aim to resolve disputes within 5 business days. Resolutions include reinstatement (commission + override paid from your available balance), upholding the rejection, or a split resolution at Adryse's discretion. Disputed conversions count against your approval rate metric regardless of outcome.

7. Voluntary closure

You may close your account at any time. Closure follows a 30-day wind-down period during which:

  • Tracking links continue to work and conversions are honored against your remaining balance.
  • You may not create new campaigns.
  • You may not top up your balance voluntarily.
  • All affected publishers are automatically notified of the closure.
  • If your available balance drops below a safety reserve (default: 20% of your 7-day average daily commission), tracking links for your campaigns are paused to prevent accumulation of unbacked obligations. Publishers are notified immediately.

After the wind-down, a 60-day settlement period applies to allow any remaining conversions to complete their approval window.

Final settlement — refund or invoice

At the end of settlement (approximately 90 days after the closure request), Adryse calculates your net position:

  • If your remaining balance exceeds your final obligations — we refund the surplus to your original payment method, less a closure fee (€50 or 5% of the refund, whichever is higher) and any Adryse override on settled conversions during the wind-down.
  • If your remaining balance is insufficient to cover final publisher commissions + Adryse overrides on conversions attributed during the wind-down — Adryse will issue you an invoice for the shortfall. You agree to pay any such shortfall invoice within NET-30 terms. Publisher commissions on backed conversions are paid from the remaining balance first; unbacked conversions are paid out to publishers only once the shortfall invoice is settled, unless Adryse, at its discretion, covers the difference from its own funds.

Conversions attributed during the wind-down period represent payment obligations regardless of your desire to close your account. Account closure does not relieve you of the obligation to pay for performance already delivered by publishers.

Refunds are processed via Stripe to your original payment method where possible. Shortfall invoices are issued via Stripe Invoicing and may be automatically charged to your saved payment method with prior consent.

8. Termination by Adryse

We may suspend or terminate your account for material breach of these terms, fraudulent activity, abusive behavior, or prolonged non-cooperation. You will be notified in writing of the suspension or termination with a stated reason and may appeal within 14 calendar days of notice. In the event of termination for cause, your Available balance may be forfeited or held pending resolution of any related disputes.

9. Insolvency

If insolvency proceedings (bankruptcy, restructuring, suspension of payments, or equivalent under applicable law) are commenced against your business, your Adryse account will be immediately frozen on notice and a forensic snapshot of your ledger created.

Treatment of conversions and balance

  • Locked-approved conversions earned before the insolvency filing date represent consideration for performance already delivered by publishers (clicks driven, sales made). These are payment obligations to publishers and will be paid out from your locked balance in the normal payout cycle. Adryse will defend the legitimacy of these payments against any clawback challenge as commercial transactions in the ordinary course of business.
  • Locked-pending conversions within their approval window at the filing date will be reviewed individually. Genuine conversions arising before the filing date will be moved to approved status and paid; suspect conversions will be released back to the available balance and held with it.
  • Available balance will be held by Adryse pending resolution of any clawback claims by an appointed administrator. Under Swedish Konkurslagen (chapter 4 — återvinning), an administrator may challenge transactions made within three months before the filing date as preferential payments where the debtor was insolvent at the time. Adryse will hold the available balance for the duration of any such suspect period or until any active clawback claim is resolved, whichever is longer.

Cooperation and reporting

Adryse will cooperate fully with the appointed bankruptcy administrator (konkursförvaltare), provide a complete ledger export of the frozen account on request, and respond to claims within statutory timeframes. Adryse will not voluntarily release available balance funds during an active suspect period without administrator consent or a court order.

Per-brand fund identification

Although brand deposits are pooled in Adryse's Stripe platform balance, our internal ledger maintains per-brand allocation in real time. Adryse can identify and ring-fence the funds attributable to your account at any point during insolvency proceedings.

No guarantee of recovery for upstream brand insolvency

Where a brand is sourced via a partner affiliate network (i.e., outside the scope of these terms — see Section 1 Scope), Adryse's ability to pay affected publishers depends on the partner network's recovery from the brand's bankruptcy estate, which is outside Adryse's control.

10. Conversions are publisher obligations

Conversions that occurred before account closure or insolvency proceedings represent payment obligations to publishers and will be honored from locked funds, regardless of brand wishes after the triggering event.

11. Publisher notifications

Publishers will be automatically notified of any change in your account status that affects their earnings or tracking, via in-platform alerts and email. This includes balance changes, low-balance warnings, wind-downs, freezes, and closure events.

12. Acceptable use

You agree not to misrepresent your products or services, not to engage in fraudulent transactions, and to comply with all applicable laws including consumer protection, advertising, data protection, and tax legislation in the jurisdictions where you operate.

13. Brand warranties

You represent and warrant that:

  • You are duly organized, validly existing, and authorized to enter into these terms and to operate the campaigns you submit to the Adryse network;
  • You hold all rights, licenses, and permissions necessary to sell or promote the products and services you advertise through the network, including all required intellectual property rights and regulatory approvals;
  • Your products and services comply with all applicable laws, including consumer protection, advertising, product safety, and industry-specific regulation in the jurisdictions where you sell;
  • The information you provide to Adryse during onboarding (company identity, payment method, contacts) is accurate, complete, and kept up to date;
  • You will fulfill orders generated through the network in good faith and in accordance with your published terms.

14. Indemnification

14.1 Indemnification by Brand

You agree to indemnify, defend, and hold harmless Adryse, its officers, directors, employees, and agents (each an "Indemnified Party") from and against any third-party claims, suits, proceedings, damages, liabilities, judgments, settlements, costs, and reasonable attorneys' fees (collectively, "Losses") directly arising from or related to:

  • your products, services, marketing materials, or content, including any claim of intellectual property infringement, defamation, false advertising, or product liability;
  • your material breach of these terms or applicable law;
  • your handling of customer personal data outside the scope of the DPA;
  • any tax, duty, or regulatory liability arising from sales generated through the network in jurisdictions where you do business.

14.2 Indemnification by Adryse

Adryse will indemnify, defend, and hold harmless the Brand from and against Losses directly arising from any third-party claim alleging that the Adryse platform, as provided to the Brand, infringes the third party's intellectual property rights, except to the extent the claim arises from (i) the Brand's own content, products, or marketing materials, (ii) the Brand's combination of the platform with third-party services not provided by Adryse, or (iii) the Brand's use of the platform in violation of these terms.

14.3 Indemnification procedure

The party seeking indemnification (the "Indemnitee") must:

  • notify the indemnifying party (the "Indemnitor") in writing of the claim within fifteen (15) business days of becoming aware of it;
  • give the Indemnitor sole control of the defense and settlement of the claim, except that the Indemnitor may not settle a claim that admits liability for or imposes a non-financial obligation on the Indemnitee without the Indemnitee's prior written consent (not to be unreasonably withheld);
  • provide reasonable cooperation in the defense at the Indemnitor's expense.

The Indemnitee may participate in the defense at its own expense with counsel of its choice. Failure to notify promptly relieves the Indemnitor of indemnification obligations only to the extent the delay materially prejudices the Indemnitor's ability to defend the claim.

14.4 Exclusions

No indemnification is owed for Losses arising from the Indemnitee's own gross negligence, willful misconduct, or material breach of these terms.

14.5 Sole remedy

This Section 14 sets out the sole and exclusive remedy of either party with respect to third-party intellectual property infringement claims.

15. Liability and warranties

Adryse provides the platform on an "as is" basis without warranties of any kind, express or implied, except as required by applicable law. To the maximum extent permitted by Swedish law, our aggregate liability for any claim arising from your use of the platform is limited to the greater of (a) the total amount of override fees paid by you to Adryse in the 12 months preceding the claim, or (b) €500. Neither party is liable for indirect, incidental, consequential, special, or punitive damages, including lost profits, lost revenue, or business interruption.

16. Data protection

Adryse processes personal data on your behalf as a data processor under applicable data protection law. Our GDPR Data Processing Agreement forms part of these terms by reference.

17. Records

All ledger records, conversions, and account history are retained for seven (7) years for tax, audit, and legal purposes, in line with Swedish bookkeeping law.

18. General provisions

Assignment

You may not assign or transfer these terms or any rights under them without Adryse's prior written consent. Adryse may assign these terms to a successor entity in connection with a merger, acquisition, reorganization, or sale of substantially all of its assets, with notice to you.

Severability

If any provision of these terms is held to be invalid, unenforceable, or contrary to law by a court of competent jurisdiction, the remaining provisions remain in full force and effect, and the invalid provision will be interpreted to give effect to the parties' original intent to the maximum extent permitted by law.

Force majeure

Neither party is liable for delay or failure to perform any obligation under these terms (other than payment obligations) caused by an event beyond that party's reasonable control and not reasonably foreseeable at the time of contracting (a "Force Majeure Event"), including but not limited to: acts of God, natural disasters, fire, flood, earthquake; war, armed conflict, terrorism, civil unrest, riot; epidemics, pandemics, public health emergencies, government quarantine; labor disputes, strikes, lockouts; government action, sanctions, export controls, regulatory changes; cyber attacks, denial-of-service attacks, ransomware, network or power outages; failure of third-party telecommunications, internet, hosting, payment processing, or other essential infrastructure; and any failure of an upstream service provider beyond the affected party's reasonable control.

A party affected by a Force Majeure Event must (a) notify the other party in writing as soon as reasonably practicable, describing the event and the obligations affected, (b) use reasonable efforts to mitigate the impact and resume performance as soon as possible, and (c) provide periodic updates on status and expected resumption.

If a Force Majeure Event prevents substantial performance for more than thirty (30) consecutive days, either party may terminate the affected services or this agreement on written notice without liability. Payment obligations for services already provided are not excused by force majeure.

Entire agreement

These terms, together with the GDPR Data Processing Agreement and any addenda or order forms expressly referenced in writing, constitute the entire agreement between you and Adryse with respect to the Adryse network and supersede all prior or contemporaneous understandings, whether written or oral.

Notices

Routine notices. Routine notices (such as account updates, dispute notifications, and policy changes) may be sent by email and will be deemed delivered the next business day after sending. Notices to Adryse should be sent to hello@adryse.com. Notices to the Brand will be sent to the email address registered to the Brand's primary administrator account.

Material legal notices. Material legal notices (including notices of termination for cause, indemnification claims, breach of contract, formal disputes, or service of legal process) must be sent in writing by registered post or internationally recognized courier with delivery confirmation, to the addresses below, with a courtesy email copy to the routine notice address.

Adryse address for material notices:
Idealy AB
Saturnusvägen 70
352 64 Växjö
Sweden

Brand address for material notices: the registered office of the Brand entity as recorded in the Brand's account profile, or an alternative address subsequently provided to Adryse in writing.

Language. All notices must be in English or Swedish.

Effective time. Material notices sent by registered post or courier are deemed delivered on the date of confirmed delivery. If delivery confirmation is unavailable, notices are deemed delivered five (5) business days after dispatch.

Address changes. Either party may change its notice address by giving the other party at least fourteen (14) calendar days' written notice of the change.

Account current. You are responsible for keeping the contact details registered to your account current. Notices sent to a stale address remain effective if you have not provided an updated address.

Independent parties

The parties are independent contractors. Nothing in these terms creates a partnership, joint venture, agency, or employment relationship between Adryse and the Brand.

Waiver

Failure by either party to enforce any provision of these terms is not a waiver of that provision or any other provision.

19. Governing law and disputes

These terms are governed by Swedish law. Any disputes arising from or related to these terms shall be resolved in Växjö tingsrätt as the court of first instance.

20. Changes to these terms

We may update these terms from time to time. Material changes will be announced at least 30 days before they take effect, by email to your registered account contact and via in-platform notification. Continued use of the platform after the effective date constitutes acceptance. If you do not accept the updated terms, you may close your account under Section 7 before the effective date.

21. Contact

Questions about these terms? Email hello@adryse.com.