Compliance & Trust
Built on rules.
Operated with discipline.
Adryse is a sub-affiliate network operator. We aggregate offers from partner affiliate networks and direct brands, and we expose them to a carefully vetted publisher base. This page describes how we vet, monitor, and protect the integrity of every link in that chain.
Our network model
A modern aggregator, not a free-for-all.
Adryse is a sub-affiliate network operator preparing for launch. We are building integrations with partner affiliate networks as a registered publisher entity, and partnering directly with brands on e-commerce platforms such as Shopify, WooCommerce, and Magento. Once approved and live, those advertiser offers are re-exposed to our carefully vetted base of sub-publishers.
For network partners, this means a single accountable relationship: Idealy AB, a registered Swedish company, VAT-registered, professionally operated. For brands and publishers in our own network, this means access to a unified catalog of offers without managing multiple network logins.
Every click is server-side attributed, every sub-publisher is vetted, every conversion is monitored for fraud, and every compliance query is answered within our published SLA.
Our catalog runs in two tiers: brands signed directly with Adryse and brands sourced from partner affiliate networks. Direct brands run on our own infrastructure with our full feature set. Partner network brands operate under the rules of the upstream network — their tracking, their approval cycles, their dispute and payout processes apply downstream of Adryse. Both tiers are clearly labeled for publishers, with terms, economics, and operational limitations disclosed up front.
Our commitments
Six pillars of compliance.
Publisher vetting & KYC
Every publisher is manually reviewed before approval. We verify legal entity or identity, traffic source, content type, and historical reputation, and confirm commitment to applicable disclosure rules (Swedish marknadsföringslagen, EU consumer protection, local jurisdiction rules). Publisher KYC runs through Stripe Connect Express. We reject incentive-only networks, toolbar/extension installs, and any source that does not align with network rules.
Brand vetting & KYC
Every new brand account is manually reviewed before activation. We verify company registration via Bolagsverket for Swedish entities, validate EU VAT numbers via VIES, confirm the Stripe payment method matches the registered business, and cross-reference against industry blacklists. New brands operate under velocity limits and an extended first-payout window for their first 30 days.
Fraud detection
Click velocity checks, IP/UA fingerprinting (hashed for GDPR), conversion-to-click ratio anomaly detection, and multi-signal fraud scoring on every conversion. Suspect activity is automatically held for review and rejected before any payout.
Banned URL ingestion
We ingest banned URL lists from our network partners on their published cadence (typically monthly) and apply equivalent enforcement for direct brand restrictions. Banned destinations are blocked at the tracker level — sub-publishers cannot circumvent.
GDPR & data minimization
Adryse's own tracker sets no cookies — attribution runs server-side via URL tokens and postbacks. IP addresses and user agents are SHA-256 hashed before storage. No raw PII retained. Click data retention capped at 90 days for live analytics. Full GDPR DPA available for brands. Note: sub-affiliate offers routed through partner networks use those networks' own tracking methods.
Bidirectional fraud protection
We track publisher AND brand behavior. Brands have enforced approval rate thresholds (rolling 30-day), mandatory rejection reason codes, silent-rejection auto-approval, and publisher dispute rights. Bad-faith rejection patterns are flagged, publicly surfaced in the catalog, and treated as a terminable offense.
Our red lines
What we explicitly do not allow.
These practices are prohibited in our publisher terms and enforced through automated detection and manual review. Detection results in immediate suspension and forfeiture of unpaid commissions.
- Brand/trademark bidding on paid search engines without explicit advertiser permission
- Toolbar, browser extension, or adware placements of any kind
- Cookie stuffing, forced clicks, or any form of involuntary attribution
- Incentivized clicks (cash, points, prizes) where the user has no genuine interest in the advertiser's offer
- Spam — unsolicited email, SMS, messaging-app blasts, or comment spam
- Misleading creative — false discount claims, fake countdown timers, fabricated social proof
- Bot traffic, click farms, or automated click-generation software
- Self-purchases or affiliate fraud rings
What we welcome
The publisher types we work with.
We focus on quality content publishers and transparent, opt-in traffic sources. Our sub-publisher base typically includes:
Network compliance contact
Affiliate network compliance teams can reach our compliance lead directly at the address below. We commit to acknowledging your query within 24 business hours and providing a full incident report and remediation plan within 5 business days.
Org. nr 556880-7464
VAT SE556880746401
352 64 Växjö, Sweden
Questions about our compliance posture?
We're happy to walk network teams, brands, or auditors through our processes in detail.